Who’s Your Real Customer? The Answer Might Surprise You

Ellen Carney

Ellen Carney [Posted by Ellen Carney]

 

Every once in a while, I come across one of those situations where the answer seems so obvious that I have to wonder if they already know the answer, but just want to know what you’re going to say. You know, like Perry Mason asking the question, but he already knows the answer?

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What Do Swedish Putty And Product Demos Have In Common?,

Ellen Carney

Ellen Carney [Posted by Ellen Carney]

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Re-Engineer The Relationship Between Insurance Tech Buyers And Sellers

Ellen Carney

Ellen Carney [Posted by Ellen Carney]

Insurance IT buyers have distinct preferences when it comes to how they learn about new technology.  Tech vendors think IT buyers learn about the hottest technology because of the bright, shiny stuff that their marketing organizations spend all kinds of time and money producing. Wrong.

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