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Posted by Robert Whiteley III on June 18, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well as you may know, we cover social technologies from a wide range of perspectives — from roles in marketing to IT to technology professionals. We find each of these roles differ in their general "social maturity" and that most companies are experiencing pockets of success, but few, if any, are successfully implementing it across the board. In fact, full maturity in this space could take years, but there are clear differences in how some "ahead of the curve" companies are using social technologies for business results.
Infrastructure and operations professionals have not necessarily focused on how they can leverage social technologies but rather how they might have to support (or not support) these technologies. In some enterprises, the Security and Risk group has determined that IT operations must block access to social networking sites such as Facebook.
We have come across a couple of progressive IT operations groups that are thinking about social as part of a larger help desk strategy. How?
At this point it has been clearly established by many people (including us many times over) that social technologies are changing the way companies do business. But we want to determine the current reality of practitioners. Our clients constantly ask us "where is my organization compared to others in the use of social media?" We want to answer this and other questions like:
Here’s how we want you to help:
We want to hear from you, so please, share your thoughts.
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