- log in
Posted by Robert Whiteley III on August 26, 2009
I just created a slide with a on it . . .
. . . so I think maybe it’s time to ask for your help.
It occurred to that I haven’t yet started blogging since I joined the Security & Risk team here at Forrester. My new job has me looking after our global research agenda for all things related to information security and risk management. So as I attempt to put pen to paper I was thinking, “where do I start?” Well, luckily that’s easy: Talk about our upcoming .
One of the cool things about being a Research Director at Forrester is that you get to champion events. Last year I had the pleasure of championing our first ever IT Infrastructure & Operations Forum. Well, no good deed goes unpunished, so when I took over the security team I was immediately thrust back into planning for this September’s Security Forum (coincidentally, the event is being held in the exact same hotel as the Infrastructure & Ops event — so at least this time I’ll be in a better position to direct attendees to the facilities). And I kid about the punishment part. Putting on a good forum is a ton of work, but it’s extremely rewarding all said and done!
So what does an event champion do? Glad you asked. In short, I work with our events team to pick the theme, plan the content, write all the marketing collateral, recruit the Forrester and industry speakers, vet everybody’s presentations, practice the keynote, and, eventually, act as MC for the event.
Back to the squid.
That’s where I’m stuck. As part of my MC responsibilities I have to do the opening remarks. This kicks off the whole event. A good opening has to be informative, yet humorous. Short, but memorable. Deliver some value, but not take away from the keynotes. Basically, I have to set the tone for the event. Now, don’t get me wrong, I enjoy the spotlight. It’s just hard work to come up with a high impact opening for eight keynotes and 15 breakout sessions.
That’s where you come in. I’m looking for advice, thoughts, jokes, anecdotes, pretty much anything that will help me kick off the forum in style. But for that you’ll probably need some background first . . .
The theme of this year’s Forum is all about the shift in the security and risk management landscape. In fact, in a rather glib moment of weakness, I chose to make the tagline for the event “shift happens.” Where’d that gem come from? We've been discussing “change” for years. In fact, impending change has been the underlying theme for the first three Security Forums dating to 2006. We’ve always talked about how the future of IT will bring dramatic changes to workplace dynamics, sourcing models, and application portfolios. But change is no longer hypothetical — it's real. We need to move beyond discussions of the economy plunging into free fall and the resulting decrease in budgets, jobs, and discretionary security projects. This year we’re focusing on helping CISOs and other info sec pros understand how to navigate the new security reality in today’s topsy-turvy business climate. Each keynote and track sessions will focus on helping attendees master three major shifts: 1) a shift in business expectations; 2) a shift in ownership; and 3) a shift in security architecture.
So how about it? Does anyone have an interesting story about security teams facing change? Maybe something to do with Web 2.0 like Twitter or Facebook. I’ll give full credit for any and all ideas. Please leave any comments on the blog or send me a .
Ok, so back to writing my opening remarks. What comes after a giant squid . . .
Search Forrester's Blogs
Forrester Insights for iPhone
Key research and data points when and where you need them »
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
- Adam Silverman (1)
- Ashutosh Sharma (1)
- Boris Evelson (1)
- David Johnson (1)
- Eveline Oehrlich (3)
- Frank Gillett (1)
- Frank Liu (1)
- Joana van den Brink-Quintanilha (1)
- Joe Galuszka (1)
- John Dalton (1)
- John Kindervag (1)
- Julie Ask (2)
- Kyle McNabb (1)
- Laura Koetzle (5)
- Martin Gill (1)
- Randy Heffner (1)
- Robert Stroud (2)
- Rowan Curran (3)
- Satish Meena (1)
- Sharyn Leaver (1)
- Stephanie Balaouras (2)