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Posted by Rob Koplowitz on January 31, 2013
On Tuesday of this week, Microsoft launched Office 2013, the latest version of its flagship productivity suite. Forrester has released a report entitled Office 2013: A Breakthrough in Productivity; I had the opportunity to work with some great Forrester minds on writing it. Each analyst brought a unique perspective to the analysis:
The document takes a broad look because, frankly, Office has become a very broad topic. It requires a lot of deep expertise to analyze all of the capabilities of the ever-expanding Office product family.
With the release of Office 2013, Microsoft looks to strike three very familiar chords: mobile, social, and cloud. Each has become table stakes for enterprise software and each is vital to Microsoft’s desire to maintain its dominant position in enterprise knowledge worker technology. Microsoft gets cloud right within the context of a hybrid delivery model, and it has the foundation for social with Yammer — but it got mobile wrong with a “Windows Mobile first” strategy.
Another part of Microsoft’s strategy is anything but new: bundle, integrate, and lock in. Exchange, SharePoint, Lync, and core Office applications all offer many significant enhancements, and the integration between Office properties is becoming deeper and more meaningful and is intended to drive investment in a suite of Microsoft offerings.
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