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Posted by Rob Koplowitz on September 12, 2011
At Forrester we have published our first Enterprise Social Platform Wave. I first entitled this blog "Enterprise Social Landscape Matures" but then realized that while the market has moved dramatically forward, it's hardly mature. Rather than mature, it often reminds me of my teenage son. Sometimes mature, sometimes not so much. The fact is that about 57% of enterprises are making some investment in enterprise social in 2011. Which means that 43% are not yet doing anything. There's a lot yet to be determined about this market. Yet, we see signs of growing up. There are some very large deals going down as some enterprises set standards and deploy pervasively. Jive, one of the vendors in our Wave, recently filed for IPO signaling maturation of the space. Some 800-pound collaboration gorillas have jumped into the space, including IBM and Microsoft. Cisco is making a move from the strength of its voice and video positions. OpenText is coming in from the content side. And there is still plenty of room for smaller disruptors with Atlassian, Socialtext, NewsGator, and Telligent all making waves in this growing market. Nine vendors were featured in the Forrester Wave:
Leaders: IBM, Jive, NewsGator, and Telligent have the edge. As the market moves from early experimentation to real production deployments, four vendors have moved into the lead in terms of depth and breadth of offering, market presence, and strong executive leadership. IBM continues to move fast and exploit early bets on social. The company is now actively integrating Connections with its broader portfolio — including its portal, content, and business intelligence product lines. Jive continues to drive to establish and lead "social business" as a new software category. With strong momentum and an application marketplace coming on line this year, 2011 could prove a pivotal year in its quest. Telligent maintains a razor-sharp focus on analytics, a platform designed from the ground up for extension, and a growing and impressive stable of partners. NewsGator takes SharePoint's social offering to higher levels through its close partnership with the software giant.
Strong Performers: Atlassian, Microsoft, and Socialtext; OpenText and Cisco offer competitive options. Depending on your business goals, the Strong Performers might be the right fit for your organization. Atlassian, with its Confluence offering, has deep market penetration among IT organizations and is now breaking out to the broader organization. Microsoft has jumped into the market in a substantial way with SharePoint 2010 and is particularly attractive to organizations already running SharePoint. And Socialtext, a longtime thought leader in enterprise social continues to be a leader in bringing new social capabilities to business, particularly in the mid-market. Cisco and OpenText round out the field, but with new product offerings. Cisco is building from the ground up with Quad and is looking to leverage its strengths in voice and video into enterprise social. Meanwhile, OpenText has integrated social capabilities that came from the Vignette acquisition to re-energize its social offering and make it part of an end-to-end content management solution.
The nature of a Wave requires a common scorecard. When we chose to focus on broad Enterprise Social Platforms, we had to narrow the field to vendors that offered a broad and consistent set of functionality. In doing so, we decided to create a follow-up stream of research for vendors that offer (or at least currently offer) a more focused solution. For those who read the Wave and ask, "Where's Chatter, Tibbr, Socialcast, Yammer, and others?" the answer is that these offerings deserve their own research stream. They really need their own research stream. These offerings, which are focused on microblogging and activity streams (although some are quickly venturing into new areas of functionality), are getting a lot of traction in the market. As a prelude to coming research, here are some of the offerings that are garnering significant interest from Forrester clients:
If you'd like to learn more about the enterprise social landscape and have a great opportunity to network with Forrester analysts and peers on the topic, join us next week in Boston for our Content & Collaboration Forum.
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