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Posted by Rob Koplowitz on November 10, 2009
Great line from Rocky, one of my favorite movies, as Apollo Creed's manager recognizes that the underdog needs to be taken more seriously. In this particular scenario Cisco is the underdog. I'm currently listening to Cisco's vision for collaboration and in this market, they are an underdog. Microsoft is the 800 pound gorilla and IBM is a pretty big beast as well. In a market dominated by a small number of software powerhouses, why do we want to take Cisco seriously? For a few reasons:
The bottom line is that when Cisco enters your market in a meaningful way, and they are highly committed, you take them seriously. That said, they will face challenges:
Everyone loves a good fight. This one could be very interesting.
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