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Posted by Rob Karel on January 5, 2012
Happy New Year! As we kick off 2012, I’d like to reflect on what was accomplished during the past year in the “trusted data” areas of master data management (MDM), data quality (DQ), and data governance and consider what we might expect in the year to come. I also hear quite a bit of noise from vendors and analysts alike about what they want the MDM market to be in 2012, so I wanted to share my thoughts on what’s real and what (in my opinion) remains hype.
I also just completed Forrester’s December 2011 Global MDM Survey of 274 MDM professionals. While the majority of those results will be shared in the annual MDM Trends research that I’ll be publishing later in Q1, here’s a taste of some of the intriguing results.
Let’s first reflect on what I’ve witnessed from my clients’ MDM journeys throughout 2011:
With 2011 wrapped up, here’s what I expect to see in 2012:
Equally as important, all hype aside, here’s what MDM will NOT be about in 2012:
I’d love to hear your thoughts, especially if you think there are any major trends I might have missed! And of course, may your 2012 be filled with cleaner data!