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Posted by Rob Brosnan on November 28, 2011
ExactTarget filed an S-1 last Wednesday, November 23, the first step towards an initial public offering (IPO) by the end of March, 2012.1 The company grew substantially over the past several years and is tracking a 55% growth rate in 2011. ExactTarget now services about 4,600 direct clients and reports $148 million in revenue through September 30, 2011. Congratulations to Scott Dorsey and his team for guiding the company to this point.
How will ExactTarget's IPO benefit CI Pros? The IPO can:
CI Pros should also be cautious about the company's IPO. A strong response from public investors could have perverse effects. The change may:
What do you think? Are you excited or concerned by ExactTarget's decision to go public?
1 ExactTarget originally filed an S-1 on December 14, 2007, but pulled out of the IPO in the face of 2008's economic conditions. The company instead took in $70 million in additional funding from Battery Ventures and Scale Venture Partners.
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