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Posted by Richard Evensen on March 29, 2012
Whew, just back from four content-packed days at the Advertising Research Foundation (ARF) re:Think 2012conference. It was great to meet up with many of you there and connect through Twitter. If you missed my Twitter stream, click herefor a summary or check out the re:Think feed here.
So, what are the key takeaways for Market Insights Professionals from the conference? Simply, we need to:
This latter theme is one that Forrester is going to continue discussing in much more detail at Forrester’s Customer Intelligence & Market Leadership Forumin Los Angeles from April 18-19. Why? Simply put, Forrester believes that it is the next big step in insights evolution. We’ll go even further and say that it is the key to unlocking customer value!
You’ll have to attend the conference for more specifics (just do it!), but here are the highlights of what we’ll be discussing:
For those who attended the ARF conference, what did you think? What were the highlights for you?
For those who are coming to Los Angeles, I look forward to continuing the Integrate! conversation with you at the Forum!
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