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Posted by Richard Evensen on February 8, 2012
How many of you have managed consulting projects that didn’t turn out as planned and left you saying, “If only we had done . . .” ? Have you ever wondered how many steps and criteria are involved in successful consulting projects? And do you know how to avoid project failures?
In an upcoming research report, “Five Stages To Optimize The Research Process,” Forrester will lay out the five key stages, 30-plus key steps, and 130-plus key criteria identified in successful consulting projects. Not all criteria are equal and required for every project, but miss some key criteria and project steps and you could have a project crisis (or expensive failure) on your hands.
Some highlights for each of the key project stages:
Forrester recently did a study in which we identified several failed research projects. These were high-profile, multi-year, large-investment projects that — when they crashed — hurt the market insights departments’ reputation so badly that it took them years to recover. If they had followed our research process, we’re sure most of these failures could have been avoided.
As always, we would love to hear from you: Based on your experience, what criteria are must-haves for you? What X factors can you pass on to other market insights professionals to help make sure their projects are successful?
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