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Posted by Richard Evensen on February 3, 2011
As this is my first blog post, let me begin with a quick introduction. I’m Richard Evensen, the new senior analyst with the Market Insights (MI) group at Forrester. I’ve been working in market and media research for over 15 years. During this time, I’ve done M&A and joint venture assessments, multi-lingual media analyses, competitive intelligence, customer research, and complex market/financial modeling.
I’m happy to be part of the amazing brain trust at Forrester and will be supporting MI professionals with research and guidance on customer satisfaction (CSAT), competitive intelligence, emerging markets, and research best practices.
Over the past several decades, I’ve experienced significant changes in our profession. For better or worse, we’re nowhere near our steady state. Dimensions that have changed, and will continue to change, are:
Although demanding, these changes can help MI move up the value chain and increase influence in the organization. Over the next couple of months, I’ll provide research to help MI professionals meet some of these new professional challenges, including a report on how to align research to ROI and showcase the value of MI.
I’d love to hear your views. What do you think?
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