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Learn how to generate and qualify leads with interactive assessments (01:15).

“As part of our content creation efforts, we invest in Forrester’s reprints on trends in B2B marketing and distribute those reports to qualified prospects during our lead-to-revenue process. Forrester’s content has such high quality and credibility that our target buyers, B2B marketers, want to engage deeper with our company when they see that we appreciate the value of the content. The return on investment in leads, conversions and closes is highly positive.”

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