The Impact Of The Recession on Market Researchers' Workload

Reineke Reitsma [Posted by Reineke Reitsma]

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To better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about workload, the recession, and prioritization and I published a doc called 'The Impact Of The Recession On Market Research Professionals' Workload'.

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The Data Digest: Social Media Uptake In Europe


Reineke Reitsma

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This year we saw a big jump in the uptake of social networks in Europe. Data from our European Technographics Media and Marketing Online Survey Q3 2009 shows that Italians are now leading in Europe: 59% say they visit or update their profiles on social networks at least monthly.

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Is Gen X A Global Concept? How Generations Get Lost In Translation

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The Data Digest: US Consumers' Shopping Attitudes By Generation

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The Data Digest: A Deep Dive Into Asian Consumers' Online Behavior

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Online Measurement: Taking The Debate To The Next Level

Reineke Reitsma [Posted by Reineke Reitsma]

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At the end of October I hosted a Consumer Market Research Track Session at the Forrester Consumer Forum in Chicago, and one of the speakers was Gian Fulgoni, CEO from Comscore.

For years, a debate has raged in the online space about the merits of panel-centric versus site-centric measurement, and with companies now trying to get a grip on the behavior of consumers across multiple channels, measurement complexity will only increase. Gian showed a slide that nicely summarizes the debate between site measurement (Web analytics) and audience measurement (panel based):

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The Data Digest: US Triple Play Subscribers' Profile

Reineke Reitsma [Posted by Reineke Reitsma]

Seventy-seven percent of online consumers have Internet, TV, and phone services. Data from our North American Technographics Mobile And Telecom Online Survey, Q3 2009 shows that of this group, about a third receive all three services within a bundle. Consumers who have a triple-play contract have a higher household income and are more likely to have children.

Profile-triple-play-owners 

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The Frustration Of Market Researchers: Lack Of Action

Reineke Reitsma [Posted by Reineke Reitsma]

Recently I did some interviews with consumer market researchers to better understand what’s on their minds. One of the issues that kept coming up in the conversations was around the lack of influence on the follow-up on research results. One person summed it up quite nicely: “We’ve done this great project, got valuable insights, delivered the results, discussed conclusions and possible actions, got lots of praise and then … nothing happens”. It was the biggest frustration across all researchers I've talked to: how can you make people act upon the research results?

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The Data Digest: Trending Online Payment Preferences In Europe

Reineke Reitsma [Posted by Reineke Reitsma]

Payment preferences still vary widely across European countries. Data from our European Technographics Retail, Customer Experience, And Travel Online Survey, Q3 2009 shows that payment patterns are partly determined by whether domestic debit cards can be used to shop online. In markets where debit cards work online, they are the most popular online payment method. In markets where debit cards don’t work online, online shoppers seek alternatives. Online payment services like PayPal are on the rise in Europe: 36% of online buyers regularly used PayPal in 2009 compared with 26% in 2006, while cash on delivery is used less.

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Which online consumer trends will dominate 2010?

Reineke Reitsma [Posted by Reineke Reitsma]

You are invited to attend a complimentary live Webinar with myself and Jacqueline Anderson on November 10, 11 a.m. EST on “Top 3 Online Consumer Trends to Watch in 2010”

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