- Forrester Councils
- Councils Overview
- log in
Posted by Reineke Reitsma on February 21, 2013
Tablet ownership in Western Europe is set to quadruple in the next five years: The percentage of European online consumers who own a tablet will increase from 14% in 2012 to 55% in 2017, according to the Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global). This dramatic growth follows what was a pivotal year for tablets: Ownership doubled in 2012, and one in seven online Europeans now owns a tablet. The recently published Forrester report “The European Tablet Landscape” draws on our Technographics® data and looks at the profile of European tablet owners and their usage patterns. We found that:
Our data shows that tablets have found their sweetspot: Bigger than a smartphone and more portable than a laptop, they have bridged the gap between these two devices, allowing consumers to entertain and inform themselves. With uptake among European online consumers currently at 14%,we are still in the early-adoption phase of tablet ownership. With the expected growth of tablets in the years ahead in Europe, we expect the profile of tablet owners to change significantly over time as my colleague Thomas Husson points out on his blog.
Technographics clients who want to know more can download the full report here.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »