- log in
Posted by Reineke Reitsma on February 27, 2012
We recently ran a poll on Forrester's Facebook page: “Which market do you think has a higher percentage of sales coming from online channels — US or UK?"
While most respondents thought the US leads in online retail sales, the answer is actually the UK. Per Forrester's ForecastView latest estimates from the Forrester Research Online Retail Forecast, 2011 To 2016 (US) & (Western Europe), online retail sales in the US will top $200 billion, representing close to 7% of total retail sales of $3 trillion in 2011. Online retail sales in the UK will be £30.2 billion, representing 10% of total retail sales of £297 billion (per the Economist Intelligent Unit- EIU) in 2011.
The UK continues to have larger online channel share because:
- The online buying population as a percentage of total population is higher in the UK.
- UK online buyers’ average spend levels are slightly higher than those of US online buyers.
- The UK population is more deal-sensitive and more prone to buying online.
- Thanks to Tesco, online food (grocery) sales are a large contributor to online retail sales in the UK.
And? Did you guess right?
Search Forrester's Blogs
The dynamics that will shape the future in the age of the customer »
Planning for innovation and risk in the wake of Brexit »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
- Anjali Lai (63)
- Christopher Kelley (2)
- Gina Fleming (28)
- Jitender Miglani (10)
- JP Gownder (1)
- Juan Salazar (2)
- Kristopher Arcand (2)
- Marc Jacobson (1)
- Michael O'Grady (15)
- Nicole Dvorak (15)
- Reineke Reitsma (213)
- Roxana Strohmenger (26)
- Satish Meena (15)
- Susan Wu (8)
- Tyler McDaniel (1)
- Vikram Sehgal (2)