Market insights 2012 Soundtrack

I love this time of year. As a real nostalgic I enjoy all these ‘best of 2011’ lists and ‘year in review’ overviews and it feels there are more every year. In the past two weeks we also have been bombarded with opinions about the developments in the market insights industry in 2011, as well as what people expect to happen in 2012 (and beyond). We’ve seen Twitter 2011 reviews, crowd sourcing activities, expert views, and so on. And I read them all. However, I do this with my favorite end of year activity playing in the background: The Top2000. This is an annual five day event that counts down the 2,000 best records ever produced - as voted by 3 million Dutch adults.

And that started me thinking which soundtrack would fit best with the predictions for the market research industry for 2012? I’ve first thought of the R.E.M song ‘It’s the End of the World As We Know It’. But that might be a bit too fatalistic (although Lenny Murphy did use this as title for his 2012 predictions blog ). Then ‘God Only Knows’ from the Beach Boys came to mind, followed by ‘Under Pressure’ from Queen.

But the song that best identifies for me this specific moment in time for market research is …. (drum rolls)

David Bowie’s Changes

And what is yours?

Happy New Year from the market insights team at Forrester, we wish you all the best for 2012. May all your market research wishes come true!


Couldn't mind thinking about

Couldn't mind thinking about Led Zeppelin's Dazed and Confused:

Been Dazed and Confused for so long it's not true.
Wanted a woman, never bargained for you.
Lots of people talk and few of them know,
soul of a woman was created below.

You hurt and abuse tellin' all of your lies.
Run around sweet baby, Lord how they hypnotize.
Sweet little baby, I don't know where you've been.
Gonna love you baby, here I come again.

Every day I work so hard, bringin' home my hard earned pay
Try to love you baby, but you push me away.
Don't know where you're goin', only know just where you've been,
Sweet little baby, I want you again.

Been dazed and confused for so long, it's not true.
Wanted a woman, never bargained for you.
Take it easy baby, let them say what they will.
Will your tongue wag so much when I send you the bill?

The Future's So Bright...

Great choices so far and certainly true, but for my money after we come out of the daze and confusion from all the changes, the future is so bright... I gotta wear shades!

Umm, not sure if the embed code works, so here is a link to the video just in case!

We all should wear shades

Lenny, that's so funny! Not only does your positive attitude towards the future of market research leave me with a great feeling on my last working day of 2011 - it also has widened my music horizon. Thank you.

Market Insights 2012 Soundtrack

Break on Through to the Other Side by The Doors is my choice for the Market Insights 2012 Soundtrack. Time to put our great ideas of 2011 into action, stretch out of our comfort zone and try new approaches, expand our knowledge and share this knowledge with others - Happy New Year #MRX!