I’m Happy To Say We’re In Good Company

When you follow the market insights industry as closely as I do, it’s easy to get submerged in the doom and gloom of our role. Of course, there are great presentations and case studies at conferences on emerging methodologies, and we have the awards ceremonies — like Esomar’s Young Researcher of the Year or the AMA 4 under 40 — that highlight the talent in our industry. But in many cases it feels a bit like an in-crowd to me — like we’re the last of the Mohicans.

But I’ve come to realize that market research is still a very interesting profession for many (young) people, who see it as a great career and put their heart and soul into it. I’ve been hiring market insights professionals for my team for close to a year now: first a senior analyst, then a junior position, and finally two consumer insights analysts (one of which is still open). And it has been a great experience!

I’ve met a lot of smart people and I’ve been impressed not only by the candidates’ passion for data and how to link it to business issues, but also with the type of projects they have been working on at their organizations and their interest in new ways of doing research. Most of these projects never get presented as case studies at conferences, and not many people are sharing this knowledge via social media (yet), but the hiring process has left me with a good feeling about the state of our industry. There are plenty of smart young people out there that love doing market research and are very good at it!

Now, the question that remains is: How can we get these people share their experiences in the public domain?


In a perfect coincience of

In a perfect coincience of timing, Reineke, our cover story for September is a round table discussions with six graduates who have only recently joined the industry, talking about how they came into the business, what they love about it and where they see it going.

We'll have it online at research-live.com on 5 September.

Having spent an hour and a half in their company I was very impressed with their intelligence and interest in what they do and how they are driven by the knowledge that their work can make a difference to companies.

I'd say the future is bright.

Reineke: Far from “the last

Reineke: Far from “the last of the Mohicans” – it seems like this profession is branching out in new and interesting ways. In fact, this recent article http://www.msnbc.msn.com/id/44108741/ns/business-school_inc_/#.TlLTE6hHIfV on obscure graduate degrees (with research roots) popped up on MSNBC just the other day! Perhaps some of these programs may provide a path to some of the insights you’re seeking?