Posted by Reineke Reitsma on February 1, 2011
It’s a great pleasure to announce that Forrester has launched an online community for Market Insights Professionals today. This community will focus on the key business challenges that Market Insights Professionals face every day. The community is a place for Market Insights Professionals to exchange ideas, opinions, and real-world solutions with each other. Forrester analysts will be part of the community, helping facilitate the discussions and sharing their views, but it will be mainly your peers who post discussion topics and share their success stories, lessons learned, and best practices.
The community is open to all Market Insights Professionals, whether you’re a Forrester client or not. Join Market Insights professionals from companies like for example Verizon, Research in Motion, The Hearst Corp., Premera Blue Cross, and Tivo and see what your peers have to say on current discussion topics like:
- Traditional data and internal customer data, forbidden lovers?,
- What are some of the surprise benefits you’ve seen from leveraging social media channels for research? or
- How does your organization communicate customer insights internally?.
We’d love to hear your thoughts on any of these (and others!).
The objective of the community is to make all of us a bit smarter by sharing our knowledge. Click here to go to Forrester’s online community for Market Insights Professionals and bookmark it for easy reference. I look forward to seeing you in the community.