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Posted by Reineke Reitsma on February 18, 2010
Grocery shopping is one of the largest offline retail categories but our Technographics data shows that it has one of the lowest online retail penetration figures in the US: Less than 10% of online adults have purchased groceries online and only 16% of online grocery buyers purchase groceries online more than once a month.
Consumers who are using online grocery sites are turning to them for reasons like convenience, lower prices, and selection:
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