The Data Digest: Social Media Uptake In Europe

Reineke Reitsma

[Posted by Reineke Reitsma]

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This year we saw a big jump in the uptake of social networks in Europe. Data from our European Technographics Media and Marketing Online Survey Q3 2009 shows that Italians are now leading in Europe: 59% say they visit or update their profiles on social networks at least monthly.


Reading updates from friends and looking at friends’ profiles and
photos are the most popular activities on social networks in Europe.
Only 29% updated their status or uploaded pictures on their most recent