The Data Digest: Social Media Uptake In Europe


Reineke Reitsma

[Posted by Reineke Reitsma]

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This year we saw a big jump in the uptake of social networks in Europe. Data from our European Technographics Media and Marketing Online Survey Q3 2009 shows that Italians are now leading in Europe: 59% say they visit or update their profiles on social networks at least monthly.

Social-media-europe

Reading updates from friends and looking at friends’ profiles and
photos are the most popular activities on social networks in Europe.
Only 29% updated their status or uploaded pictures on their most recent
visit.