The Data Digest: US Consumers' Shopping Attitudes By Generation

Reineke Reitsma [Posted by Reineke Reitsma]

Follow me on a

We recently published a report to better understand Baby Boomers' specific needs and wants. Data from our North American Technographics Benchmark Survey, 2009 shows that online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and occupations. Largely explained by their age bracket, boomers are still loyal to offline media, even though they are also fairly engaged online.

Looking at their attitudes towards buying products and services, effective marketing to online boomers should emphasize tradition, reliability, and simplicity.

Shoppingstatements

Comments

re: The Data Digest: US Consumers' Shopping Attitudes By Genera

Price is important, this way I sense that many products are not worth the price paid. They need to1.deliver value for money2.stop making money out of brand name3.when they do step 1 they will eventually end up making money, but 2 is not acceptable.