The Data Digest: Why People Buy Online

Reineke Reitsma [Posted by Reineke Reitsma]

There are many reasons why people are buying products online, but we wanted to understand the main driver. Data from our North American Technographics online survey shows that when consumers are forced to make a choice low price wins but is followed by high quality.

Importance-buying-online

Consumers make decisions based on the value they’re perceiving — they want it to seem like they’re buying luxury goods without the luxury price tag.

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