Posted by Reineke Reitsma on October 2, 2009
[Posted by Reineke Reitsma]
There are many reasons why people are buying products online, but we wanted to understand the main driver. Data from our North American Technographics online survey shows that when consumers are forced to make a choice low price wins but is followed by high quality.
Consumers make decisions based on the value they’re perceiving — they want it to seem like they’re buying luxury goods without the luxury price tag.
Search Forrester's Blogs
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »