New VPR for IT Management Software - Call For Submittals

By Peter O'Neill

We are just starting our research for the next Vendor Positioning Review of IT management software vendors. While they all accepted our emphasis on BT instead of IT, many vendors actually ridiculed our VPR methodology focus on the website when we started these reports (“our customers don’t care about the website, they talk to us”). But it must now be clear to everyone in the technology industry how important B2B digital media has become. Our most recent data shows that the percent of technology buyers that are most advanced in using social media, what we call the Creators and Critics, is nearly double that of the US population in general.

Our plan with this VPR report is to highlight an IT management software best practice in each of the categories that we evaluate. These are listed below and remember, it is all about how well you present business technology as opposed to just technology. Just as a reminder, we evaluate the positioning of both the corporation and the products as follows:

Corporate Positioning

Corporate strategy
	Vision
	Growth objectives
Corporate marketing
	Tagline
	Advertising
	Web site
Corporate sales
	Sales alignment
	Sales skills
	Channel/alliance management

Product Positioning

Product strategy
	Road map
	Implementation strategy
Product messaging
	Role-based targeting
	Business value communication
	Business issue resolution
	Business justification

 

So, here is in invitation. While we will be doing our own research, you have the chance now to influence our selection. If you think that your own website could qualify as a best practice, then let us know and point us to that page. If we agree, then we will highlight that page in our report. I look forward to hearing from you.  

Always keeping you informed!

Peter