MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics

[Posted by Laura Ramos]

During the past week I’ve had the privilege of presenting to two different organizations that I think B2B marketers would benefit from exploring further: 

June 3, 2009 I spoke at the MOCCA quarterly meeting, held at Adobe’s facilities in downtown San Jose. The Marketing Operations Cross-Company Alliance (MOCCA) is a community for sharing practical experience between Marketing Operations professionals in technology companies.

June 9, 2009 I joined Roy Young, President of MarketingProfs, LLC, and Sandy Carter, IBM’s Vice President, SOA & WebSphere Marketing, Strategy and Channels, at MarketingProfs B2B Forum in Boston, MA, to discuss the impact of the current economy on marketing mix and budget trends. MarketingProfs recently published their report about the joint research we conducted in Dec 2008/Jan 2009.

I have written some thoughts from the presentations on B2B Marketing POSTs - I encourage you to check it out.