I attended FinovateSpring 2013 last week to get a preview of new products from digital technology vendors for financial services. For those of you that have not been to Finovate, it’s a little like innovation speed dating – where 72 vendors have 7 minutes to win the hearts of the audience to secure the “Best of Show” Award. At last year’s conference, a few new topics emerged: Personal Financial Management, payments, rewards, coupons, and mobile banking services for Pre-Paid Visas customers. This year the focus was still on PFM and payments, but one new topic hit the stage full force: authentication, which is this year’s new black. Sexy, I know!
While there was plenty of interesting and innovative demonstrations, Forrester attended the conference to identify trends and solutions relevant for our retail digital financial services clients. Specifically, we looked at innovative solutions that helped ourclients either deliver on a customer need or solve a core customer problem in the retail banking realm. At this year’s conference, I noticed that:
- Big data and PFM got married...And,had a little MoneyDesktop. Money Desktop, the best in show winner, debuted their Insight and Target platforms—providing financial institutions the ability to create and send targeted marketing content and product offerings based on customer relevancy.