Photo: Bergman Group
Between February 27 and March 2, 2017, Mobile World Congress (MWC) will once again take place in Barcelona. Last year, over 100,000 attendees visited the event in search of new insights about “everything mobile.” This year’s MWC theme is "The Next Element" and aims to underline how elemental mobile has become in our everyday lives. I would go further, as I believe that mobility is increasingly treated as a key enabler of the wider digital transformation process. From an enterprise perspective, I expect that during MWC 2017:
- Process-mobilization debates will gradually replace technology discussions. I expect a little less hype around the features and functions of shiny mobile devices and network components this year. I hope that there will be more of a debate about how mobility can enhance business processes and change business models. Events like Web Summit host more advanced debates about the impact of smart devices on accelerating the business platform economy. MWC 2017 visitors should look for relevant case studies from the likes of GE Digital that underline how these business platforms can support positive business outcomes.