Tomorrow, Apple will reportedly unveil its wearable device, widely dubbed "iWatch" (though we don't yet know for certain what Apple will actually call the device). I'll be at the event in person along with a number of Forrester analysts. In advance of the event, my colleague James McQuivey and I have released two new reports -- one targeted at CMOs and one targeted at I&O professionals -- to preview what we think this release will mean.
We've been thinking about the ramifications for several months, though we held the report until right before the event. I've been writing about wearables for well over a year, and back in February I authored a column for ComputerWorld in which I laid out what we would hope to see in the perfect smartwatch. Some of the elements of a perfect smartwatch I emphasized then were: