Gaming apps entertain users for an impressive amount of time — on average users spend 1.5x longer using gaming apps than the average app. In addition to time engagement, popular gaming apps have a fiercely loyal user base. Take Candy Crush Saga, the most popular gaming app on smartphones. It attracts almost twice the share of weekly users, and they spend close to 3X longer using the app than what we’re seeing for the average app (evaluated by the App Engagement Index). That’s why it places ninth across all the apps that the App Engagement Index ranks, and earns the first spot among gaming apps evaluated during Q4 2014.
While Candy Crush Saga is the clear winner when it comes to engaging a large audience, other gaming apps earn their high scores for different reasons. Take Words With Friends for example. Although this gaming app has even more of a loyal user base than Candy Crush Saga, it attracts just 2/3rds of Candy Crush Saga’s audience size, and earns a 307 in Q4 2014.