Marketers have more choices then they really need when it comes to social marketing tools. Market fragmentation and consolidation, along with the internal organizational struggles we all face, make it a challenging time to be a marketer.
But don’t worry — we’re here to help! After analyzing the marketplace and interviewing 35 companies ranging from brands to agencies to vendors, my “Unraveling The Social Technology Web” report discusses:
- The evolution of the social marketing technology landscape
- Principles for determining if you truly need a particular technology
- An overview of technologies that support specific social tactics across the customer life cycle
Our team will continue writing reports analyzing this space, so feel free to share the topics that interest you along with the challenges you face with social technologies.