Today, IBM and Box announced a partnership and integration strategy to “transform work in the cloud." This is an interesting move that further validates Forrester’s view that the ECM market is transforming — largely due to new, often customer-activated, use cases. We also see that the current horizontal collaboration market is shifting to better target specific work output, as opposed to more general-purpose knowledge-dissemination use cases.
What does this partnership mean for IBM, Box, and their partners and customers?
For Box, the company gets important access to the extensive IBM ecosystem: Global Services, developer communities via IBM’s Bluemix platform, and the IBM-Apple MobileFirst relationship, as well as engineering acceleration to fill gaps in its content collaboration offering in areas such as capture, case management, governance, and analytics, including Watson.