At Forrester, “EO + 6” is code for the publication status of a playbook. It stands for Executive Overview plus six reports – at which point, we formally launch the playbook with its special links and landing page on Forrester.com. Playbooks are designed to help clients succeed with complex programs, such as organizational transformation.
Get Ready For The B2B Marketing Renaissance
The next wave of competitive advantage for B2B companies will come from deepening customer knowledge and taking action based on an obsessive desire to deliver what their customers want before their competitors do. This fundamentally changes the role of B2B marketers; they need to evolve from brand stewards, lead generation machines, and sales supporters to architects of customer engagement across the customer life cycle. The B2B marketing playbook provides practical guidance for B2B professionals who are leading and living that transformation.
The Playbook Report Titles Tell The Story
Executive. Overview: Turn B2B Marketing Into A Customer-Obsessed Organization
Landscape: Get Ready For The B2B Marketing Renaissance”
Tools And Technology: TechRadar™: B2B Marketing Technologies, Q3 2016Read more