You might have read my blog post last month about why you should attend this year’s MARKETING Forum in New York. The event is just around the corner, and I’m looking forward to all the sessions we have in store that will help marketers learn to deliver brand promise in every customer touchpoint.
I recently caught up with a few of our guest speakers to chat about their sessions, their brand strategies when it comes to innovation and personalization, and how leading their organizations with a customer-obsessed mindset has brought them success.
Be sure to check out The Next Wave: Age of the Customer sessions that will close out the event on Wednesday afternoon, which will feature talks from Anna Fieler, EVP of marketing at POPSUGAR Inc. and Michael Medenhall, CMO at Flex.
I hope to see you at the Hilton Midtown next week – register here! In the meantime, here’s a sneak peek of what to expect at the Forum.
Q: Personalization is one of POPSUGAR’s core strategic pillars. Can you explain how you create personalized experiences for your customer base? Some make a distinction between "personalization" and "individualization" -- what do those terms mean to you?Read more