Over the past few days, Boston has been slammed by multiple snow storms. This causes challenges for my pending flight to San Jose, but another deadline looms: some roses might not be able to make it to Boston on time for Valentine's Day. Only someone deeply concerned with Supply Chain and Logistics worries about delivery time on Valentine’s Day. But perhaps we all should: it could very easily shape whether you get a kiss or the cold shoulder for Valentine’s Day tomorrow.
According to IPSOS floral tracking study, cut, fresh flowers take center stage for three holidays: Christmas, Mother's Day and Valentine's Day[i]. The US imported 976 million cut flower stems in advance of Valentine’s Day last year, between January 1 and February 14.[ii] You might guess these flowers are from the Netherlands. However, the Netherlands supplied only 2% of all imported volume. Seventy-one percent of Valentine's Day flowers came from Colombia alone and 19% from Ecuador.