The modern business world echoes with the sound of time-tested business models being shattered by digital upstarts, while the rate of disruption is accelerating. Organizations that will win in this world must hone their ability to deliver high-value experiences, based on high quality software with very short refresh cycles. Customers are driving this shift; every experience raises their expectations and their choices are no longer limited. Like trust, loyalty takes years to build and only a moment to lose. The threat is existential: Organizations need to drive innovation and disrupt their competitors or they will cease to exist.
The Mordern Application Delivery (MAD) strategy document of the MAD playbook that my colleague Kurt Bitner and I are co-leading, has a wealth of research to help transform IT led organizations in Technology Management ones where BT leads over IT to achieve high levels of continuous business innovation to win, serve and retain customers.
In talking to hundreds of vendors, system integrators and end user clients that develop, test and deliver software and application every day we've come to realize that: