Our research focus for this quarter was about how to make your team - The Service Delivery Team - more effective and efficient part of the I&O team. This spans four key topics: how to support your company's employees, how to become more automated, how to increase your speed and quality of service delivery, and who should or could you leverage in a broader ecosystem. The following reports are just a few highlights of our work for you to put on your night time reading list:
Automation is the story of the digital business and the huge transformation within technology management and I&O, and JP Garbani tackles it head-on in the first installment of The Automation Manifesto series, “Automate I&O To Answer Digital Disruption”. Because of the fast pace and ever-changing demands of digital disruption, organizations’ data centers are being pushed to their limit, both with man-power and finances. Enter the need for automation – today’s automation solutions address scale, speed, costs, and repeatable accuracy that is needed to remain competitive. JP’s report will help you assess the best ways to implement automation for your company and the benefits it will bring, no matter your current position.
Aug. 29, 2015 marked the 10-year anniversary of Hurricane Katrina. During the storm and the ensuing chaos, 1800 people lost their lives in New Orleans and across the Gulf Coast. Many of these deaths, as well as the extensive destruction, could have been avoided or minimized if there had been better planning and preparedness in anticipation of just such an event, and if there had been much better communication and collaboration throughout the crisis as it unfolded. Responsibility falls on many from government officials (at every level) to hospitals to businesses to individuals. If there is any silver lining to such a destructive event, it’s that it forced many in the US to be much better prepared for the next major catastrophe. Case in point, in October 2012, Superstorm Sandy barreled through the Caribbean and the eastern US, affecting almost half of the states in the US. The storm caused unprecedented flooding and left millions without access to basic infrastructure and thousands without homes, but this time, about 200 people across 24 states lost their lives.
Looks a bit like sci-fi, right? But it's happening right now. Two vendors, one in the US, one in Europe, take somewhat different approaches to robotic parking:
Boomerang positions its offering as RoboticValet, a service that serves two customers. For property owners (developers, real estate investment trusts), Boomering solves a key problem: The high price of real estate in places like Miami, Chicago, or San Francisco. Robotic valets can save significant space, allowing developers to build more profitable buildings. And for consumers -- that is, buyers of the condominimums -- Boomerang's service is a luxury amenity: A 24/7 valet service that drops their car off to the same spot every time.
Serva TS can retrofit existing garages to 'expand' usable space. Serva TS reports gaining 40% capacity in an existing garage space, making it a less disruptive and expensive solution for garage expansion. For customers, there's a smartphone app: As soon as your flight lands, you can summon your car, which a robot will bring to the designated spot.
With recent drops in global stock markets and all eyes on China’s economy, the timing of the China CX Index report couldn’t be more serendipitous. While customer experience (CX) most likely doesn't have a direct impact on all this sudden share volatility, our research shows that there is a strong correlation between CX and revenue growth.
Forrester’s Business Technographics™ data shows that CX improvement is a growing priority for companies in China: 70% of tech and business decision-makers indicated that improving the experience of their customers was a high or critical priority for 2015 and 2016. However, CX Index scores reveal that these aspirations have yet to manifest themselves in actions and — more importantly — results.
Evolved from the inaugural assessment we completed last year, The China Customer Experience Index, 2015 now includes loyalty elements to the mix to gauge how well brands in China are at delivering quality customer experiences that create and sustain customer loyalty. This year, we examined 60 brands across five industries in China: banking, insurance, retail, eCommerce, and mobile device manufacturing.
At a high level, the results of 9,000 customer surveys in China revealed that:
No brands stand out as especially good or bad. The good news: No brands ended up in the very poor category. The bad news: none achieved excellent scores either. The vast majority of brands (80%) rated as just OK; 5% landed in the poor category, and 15% qualified as good.
As the digital economy gains momentum, CIOs will have to reassess and evolve their technology vendor portfolio. CIOs need to evaluate if their main technology vendors support the required new business practices and focus on crucial technologies.
Cisco has made massive investments in its portfolio and go-to-market strategies that help to sustain its role as a preferred vendor to most of its clients. We believe, however, that Cisco still has some distance to travel to transform its skillsets and business culture to become a trulystrategic technology provider. The recent leadership transition offers Cisco the opportunity to redouble its efforts to strengthen its digital and customer experience skills, flatten its corporate hierarchies, and build a strong digital ecosystem of software and services partners. Our main observations when scrutinizing Cisco as a vendor in the emerging digital ecosystem are that:
Cisco is on the path to becoming a partner of the CIO's technology agenda.Cisco has launched programs to change its operational setup, its business culture, its compensation incentives, and its skillsets. Its willingness to disrupt itself positions Cisco well to eventually transform from a network business into a global BT provider.
A gap remains between top management's vision and Cisco's go-to-market pitch.Cisco's vision to transform from selling networking boxes to selling architectures, solutions, and business outcomes is spot-on. However, we still perceive a go-to-market approach focused on engineering and products. This disconnect remains a challenge to becoming a strategic technology provider.
In chaos theory, the butterfly effect posits that seemingly small changes at one moment in time can result in large, dramatic changes at another. The subtle flap of a butterfly’s wing can trigger a violent hurricane that occurs miles away or days later. Rationally, the idea may seem like a stretch, but in a digital sense, we are witnesses to – and victims of – the butterfly effect every day through social media. A few individuals’ posts online can escalate into a chorus of voices that mobilizes communities and creates new standards. We saw this last year after a homeless man in Boston turned in a backpack and, more recently, when Cecil the lion was killed in Zimbabwe.
Social media has always been a catalyst for bringing people together as well as an outlet where consumers can vent. But when a surge of voices results in change, social media posts are more than ephemeral cybertext. And, according to Forrester’s Consumer Technographics® data, consumers around the world leverage social media to generate buzz about current events, although members of some countries are more vocal than others:
I interviewed companies from a variety of verticals – travel, retail, energy, clothing, financial services – and spoke to thought leaders in innovation theory to help I&O leaders solve a series of problems: How can we innovate using customer-facing interaction technologies such as mobile devices, robotics, digital signage, and virtual reality (VR)? How can we establish a device innovation lab (DIL) to help technology and business leaders at our company develop technology-infused, customer-obsessed strategies? And what are the success factors for DILs – from mission statement to staffing to key performance indicators?
In the context of my report, a device innovation lab is an a in-house space for designing, experimenting, piloting, and deploying device-based innovation projects. Done right, a DIL can differentiate your business's digital business efforts in impressive ways. Take, for example, Lowes' robotic retail associate, OSHBot.
Front-end developers are getting the short end of the stick: they're either considered not technical enough to be a developer or too technical to be considered a designer/engineer. This conflict resonates further into the organization and stakeholders aren't in agreement on where front-end developers should sit---with the BT organization or within the business. Both sides make compelling arguments as to why front-end devs should sit within their respective parts of the organization. Our recent developer survey tells us that 47% of developers sit within a single centralized BT organization.
The main reasons BT organization argues three reasons front-end developers should sit within BT:
To make sure that development standards are consistent.
It ensures that they work in sync with the back-end team.
Front-end devs work with code and BT should have ownership of anything related to code.
On the other hand, marketing argues that front-end developers (also referred to as designers/web developers) are better suited for marketing since:
Front-end devs can create rapid prototypes for customers to see their ideas conceptualized, but it’s not intended to be production-ready at all.
BT organization moves too slowly and is unable to deliver the changes needed to enhance the customer journey at the speed it requires.
Retail CIOs have always had a tough job, but digital makes it tougher. Emerging digital technologies threaten to transform retail experiences both in stores and at home. Without a good business case, CIOs at large retailers will find it hard to prepare their business to compete with small, nimble startups. My latest report highlights the potential of today's digital technologies to radically disrupt the retail industry once more. It serves as a call to CIOs to begin shaping their strategy to digitize the end-to-end customer experience and start proving the business case in time to make the investments needed.
Specialty fashion retailer Rebecca Minkoff is creating a truly differentiated in-store customer experience by combining RFID tags with new technologies like digital mirrors in the changing room connected to employee mobile devices. At the NYC Rebecca Minkoff store, customers can select products from racks or a digital fashion wall and head to the dressing room, where they meet their personal fashion consultant. Once in the dressing room, a digital mirror displays all the products and sizes the customer has in the room. The customer can easily request a new size by selecting it on the mirror. The consultant delivers the new sizes to the dressing room without the customer having to redress or wander the store half-undressed. By extending what Rebecca Minkoff has already achieved, we get a glimpse of a future in-store experience that helps each customer quickly find more products that satisfy their desires.