This blog is the first in a series I've devised where I've asked a few millennials (some on my team, some in my family, and others) to look at their shopping experiences across the multichannel field and report back. Those reports will be featured here, in my blog over the next few months.
Why am I doing this? Well as Sucharita Mulpuru writes in her terrific report, The Future of Shopping, https://www.forrester.com/assets/img/gls_tile.gif) 0% 100% repeat-x rgb(255, 255, 255);">Digital natives are now sought-after shoppers with disposable income and retailers are nervous that these consumers are capricious and demanding, with unique expectations for products, customer service, and payments. Most large firms are looking for data and insights on millenials, even if they are not in their core customer segement. So here is the first in my series by Luke Evans:
Old School Satisfaction in New School BrooklynRead more