Vacation is a good time to read things that you can never get to while working. My list is quite long but I scanned it and took a copy of “The ZERO Marginal Cost Society” by Jeremy Rifkin to the beach. Now Forrester has a lot of focus on digital disruption, helping enterprises avoid being disrupted by new digitally based business models. We write about business agility, how to drive better customer experiences through mobile, social, and cloud. But we pretty much stop at what disruption means to an enterprise, as these are our clients.
Jeremy Rifkin takes the digital disruption concept to its ultimate end state, and projects the effect on the entire economic system. He paints a somewhat murky but thought provoking picture of where this all leads. The basic idea? Digital alternatives, fueled by the Internet of things, big data, the sharing economy, 3D printing, AI and analytics, will drive the marginal cost of producing a product or service to near 0 and this disrupts the entire capitalist system. Established companies can't generate profit, emerging companies can only maintain temporary advantage, and people don’t have “real jobs” anymore. They ride the wave that he calls “the democratization of innovation” that works outside of traditional business and government.Read more