Or the David Ogilvy...or the Bill Bernbach...or the Rosser Reeves....or even the Lester Wunderman? All of these Mad Men played outsized roles in laying down the rules of advertising and marketing that have dominated the craft for the past half century.
I've been wondering more and more about who among today's marketing leaders will join this pantheon as I see marketing diverging from the tenets I was schooled in during my early ad agency career.
Apparently, Interpublic has decided Howard Draft isn't among them, since they have removed his name from the door, reverting from Draftfcb to FCB -- or the even the original Foote, Cone, Belding name. Their rationale was to simplify the name, but then they go on to say they will still append the geographcy (FCB Chicago), the specialty (FCB Health), the name of acquired agencies (FCB Inferno) or even "a highly respected creative leader" (FCB Garfinkel). Yeah, that's a lot simpler. And I guess a leader who takes the agency in a new direction and shakes up an entire industry doesn't make the cut. Sorry, Howard.Read more