My former neighbor bought the house next door primarily due to its 9-acre potential. Over the years, I got to see his garden develop from a razed backyard to a well-orchestrated, nearly year-round landscape of seasonal beauty. He’d continually prune out the anemic and plant new varietals that he deemed would more likely thrive in our climate. I was amazed at the ongoing evolution of his garden — and how much of it ended up on his burn pile. But he focused on the success of his garden overall and didn’t overly invest in any one plant, bush, or tree.
Despite his move to the West Coast, I was reminded of my neighbor as I sought a theme that would adequately represent Forrester’s spring webinar series. Today’s marketing leaders’ success depends on their ability to continually balance their investments and programs. So we’ve selected five areas of focus for Forrester’s B2B marketing spring webinar series that balance planting new ideas with pruning existing programs. I hope that you can join us live for them all!
Planting New Ideas: Social Selling And Programmatic Ad PlatformsRead more