It turns out marketers aren’t very happy with the social relationship platforms that help them manage their Facebook and Twitter accounts; in fact, most would recommend you not choose the technology partner they did.
There are lots of reasons for this dissatisfaction, but the biggest is that most vendors just aren’t solving the problems social relationship marketers face. Yesterday we published a new report detailing social relationship marketers' top challenges:
- Measurement. Most just don't know what impact, if any, their Facebook pages and Twitter accounts have.
- Content. Marketers struggle both to decide what type of content to publish, and then to find good content assets to use.
- Staffing. Many say they just don't have enough human resources to handle the every tasks of social relationship marketing.
- Scheduling. Marketers don't know when to post their content for maximum impact.