Do you ever feel like you’re facing a moving target? Whether it’s the latest customer requirements, or how to improve operations, or to retain your best employees, or to price your products, the context in which you are doing business is increasingly dynamic. And, so are the tools you need to better understand that context? Everyone is talking about the promise of big data and advanced analytics, but we all know that companies struggle to reach the Holy Grail.
Data and analytics tools and the skills required to use them are changing faster than ever. Technologies that were university research projects just last year are now part of a wide range of products and services. How can firms keep up with the accelerated pace of innovation? Alas, many cannot. According to Forrester's Q3 2015 Global State Of Strategic Planning, Enterprise Architecture, And PMO Online Survey, 73% of companies understand the business value of data and aspire to be data-driven but just 29% confirm that they are actually turning data into action. Many firms report having mature data management, governance, and analytics practices, but yesterday's skills are not necessarily what they will need tomorrow — or even today.
The same goes for data sources. We all know that using external data sources enhances the insights from our business intelligence. But which data and where to get it?Read more