Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

Forrester Announces Full Conference Agenda For Security & Risk 2021 Live Virtual Experience

1 day ago
Event will showcase latest research and tools to help security and risk leaders win, grow, and retain customer trust  CAMBRIDGE, Mass., October 14, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Security & Risk 2021 live virtual experience to be held November 9–10, 2021. The event explores how chief security officers, chief information security officers, and other security [...]
Read More
Press Release

Forrester’s Planning Assumptions Reveal Key Trends That Will Impact B2B Marketing, Sales, And Product Leaders In 2022

2 days ago
Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today’s climate of continued uncertainty CAMBRIDGE, Mass., October 13, 2021 — To help B2B marketing, sales, and product leaders align priorities and make well-informed strategic business decisions amid continued uncertainty, Forrester (Nasdaq: FORR) today released Planning Assumptions 2022. As B2B [...]
Read More
Press Release

Forrester’s Malaysia 2021 Customer Experience Index Shows Lack of Differentiation Among Banks

5 days ago
Ranks customer experience of seven Malaysian multichannel banks; reveals effect of CX on customer loyalty SINGAPORE, October 11, 2021 — According to Forrester’s (Nasdaq: FORR) 2021 inaugural Malaysia Customer Experience Index (CX Index™), banks in Malaysia provide average customer experience with little differentiation between each brand. Based on a survey of more than 2,000 consumers in Malaysia, Forrester’s CX [...]
Read More
Press Release

Forrester Announces Full Conference Agenda For Technology & Innovation APAC 2021

October 7, 2021
Two-day event will help top business and technology leaders in the region embrace creativity as a competitive advantage to drive growth SYDNEY, October 7, 2021 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation APAC 2021 live virtual experience to be held October 19–20, 2021. Featuring Forrester analysts and industry speakers from HDFC [...]
Read More

Latest Media Alerts

Media Alert

Forrester: Workplace Vaccination Mandates Prompt Risk … But So Does Not Mandating Vaccination

October 6, 2021
The surge of the COVID-19 Delta variant in H2 2021 has again delayed many companies’ return-to-office plans. A rapidly-shifting regulatory environment – including new action by President Biden that will require all employees at firms of 100-plus employees (totaling 80 million workers) to either be vaccinated or get tested weekly – has brought the question of workplace vaccination mandates to the forefront.   Yet, according to Forrester, employee sentiments are [...]
Read More
Media Alert

Forrester: Online Retail In Southeast Asia Forecast To Reach US$143 billion In 2025

September 28, 2021
Southeast Asia emerged as the fastest-growing online retail market globally, crossing $50 billion and registering an increase of 53% in 2020. Overall, the region accounts for just 2% of global online retail while contributing 10% of global online buyers, indicating that there is still room for growth in spending per buyer. Forrester forecasts that online’s [...]
Read More
Media Alert

Online Retail In Asia Pacific Will Add US$1 Trillion By 2025

September 2, 2021
While the Asia Pacific region experienced the slowest YoY growth in online retail sales globally in 2020, it still added US$230 billion, with China accounting for one-third of additional global sales. As the largest market in the region, China accounts for 82% of the total e-commerce market and grew by 15% in 2020. Overall, e-commerce [...]
Read More
Media Alert

Australian Banks Need To focus On Hybrid Experiences And Consumer Financial Well-Being For Post-Pandemic Success

August 9, 2021
CommBank and UP provide best mobile banking apps in Australia The pandemic drove a rush to digital out of necessity, with banks racing to serve Australian consumers on digital touchpoints due to the lockdowns.  According to Forrester data, mobile apps are the touchpoint of choice for Australians to manage their finances. In 2021, 42% of [...]
Read More

Latest Media Coverage

Media Coverage

Nikkei Asia – Losing Face: The Perils Of Facebook’s Asia Strategy

August 4, 2021
Nikkei Asia: Xiaofeng Wang discusses the importance of the Chinese market to Facebook, even as domestic consumers are unable to access the social network within China. Read the full article here. Read more from Xiaofeng here.
Read More
Media Coverage

MarketWatch – Covid-Related Global Chip Shortage Will Make Back-To-School Shopping More Expensive

August 4, 2021
MarketWatch: Alla Valente analyzes supply chain issues surrounding back-to-school shopping this year. Read the full article here. Read more from Alla here.
Read More
Media Coverage

Fast Company – How To Tell If Your Company Is Ready For Employees To Work-From-Anywhere

August 4, 2021
Fast Company: In this byline, J.P. Gownder and James McQuivey summarize the key takeaways from Forrester’s anywhere work research to help business leaders assess what’s best for their companies. Read the full article here. Read more from J.P. here and James here.
Read More
Media Coverage

CNBC – The Global Chip Shortage Is Starting To Hit The Smartphone Industry

August 4, 2021
CNBC: Glenn O’Donnell shares how smartphone manufacturers will continue to be impacted by the global computer chip shortage. Read the full article here. Read more from Glenn here.
Read More

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.