With which of the following statements do you most agree?

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Convenience is the most critical factor in determining the success of a product, service or channel
50% (9 votes)
Convenience is important, but it isn't the most important factor in determining the success of a product, service or channel
39% (7 votes)
Convenience is overrated; the success of a product, service or channel is determined by many other factors
11% (2 votes)
Total votes: 18