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Posted by Peter Wannemacher on May 28, 2014
When it comes to mobile banking, customers' expectations are growing faster than the hair on a Chia Pet. So every year, Forrester reviews and scores the mobile banking offerings from the largest retail banks in the US across seven categories: Range of touchpoints; Enrollment and login; Account information; Transactional functionality; Service features; Cross-channel guidance; and marketing and sales. You can read the complete report here or by clicking on the link below:
Here is a sampling of some of our findings:
I urge you to read the full report here. In addition, please feel free to let us know what you think in our comments section below.
[Images from U.S. Bank’s iPhone app show the bank marketing services and products like P2P payments and credit cards]