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Posted by Peter Wannemacher on November 12, 2013
The majority of bank customers are now active online bankers, making the content and functionality offered on secure sites more important than ever. Forrester has just published research on which features are must-have on banks’ secure websites.
For my money, the most surprising high-value secure website feature is search (here we mean natural language keyword search that lets a user find what he or she is looking for on the site). In fact, our research revealed search to be one of the few bank website features that customers rate as above-average in importance, yet search is either nonexistent or poor on most banks’ secure sites. So we wrote an entire research report about it. Here are some highlights:
As such, we recommend digital teams at banks put secure website search on their roadmaps – or at least consider their options for the future. Again, you can read the full report here.
What do you think?
[note: this blog post was co-written by Rachel Roizen]