- Forrester Councils
- Councils Overview
- log in
Posted by Peter Wannemacher on September 6, 2012
Every year, Forrester employs its Website Benchmark (WSB) methodology to evaluate the effectiveness of North American banks’ digital sales efforts. This year, our evaluation has yielded two reports: 2012 Canadian Bank Digital Sales Rankings and 2012 US Bank Digital Sales Rankings. Here are some of the highlights:
Digital sales at banks have come a long way in the past three years, and we’re looking forward to continued improvement and innovation from digital strategists. Let us know what you think.