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Posted by Peter Sheldon on March 26, 2014
I’m delighted to announce that Forrester has hired a new Principal Analyst, Brendan Witcher, to bolster our coverage of commerce technology. Brendan joins Forrester from a retail background, having most recently held several leadership positions in eCommerce, CRM and strategic planning at Guitar Center. Prior to Guitar Center, Brendan also held senior eCommerce and direct marketing roles at Harry & David. Brendan will be based in Forrester’s headquarters in Cambridge, MA.
With the addition of Brendan to the team, Forrester is making an investment to grow our coverage of commerce technology across the four stages of the customer lifecycle (discover, explore, buy and engage). Vendors and clients alike have already been asking how we’ll be dividing research coverage across our ever growing team. The answer is that we will intentionally be collaborating on much of the research, so expect to see some or all of us on inquiries, briefings as well as authors of much of our respective research. Each of us on the team will also be specializing in certain areas in addition to collaborating on core commerce technology research. The 1000 ft view looks like this:
With our broadening coverage of commerce technology, Forrester has an exciting line-up of research coming in the next year that includes five Waves:
If you’re interested learn more about these Wave reports as well as the other exciting research that we have planned in 2014, I encourage you to take a look at our research plans online: Peter, Adam, Andy, Sucharita, Brendan (coming soon) and Lily (coming soon).
It’s going to be an exciting year – investment in commerce technology by our clients continues to rise and the role of the eBusiness and Channel Strategy professionals continues to both widen in both scope and influence across the enterprise. If there is something we are not planning to research that you think we should be – please let us know!