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Posted by Peter Sheldon on August 1, 2013
With growth comes investment, so given that eBusinesses across the globe continue to experience double-digit compound annual online sales growth, it should come as little surprise that 66% of these same firms are planning to increase their investment in commerce technology in 2014. In my latest research report “Commerce Technology Investment And Platform Trends — 2013”, Forrester polled 49 eBusiness leaders to understand their investment and technology implementation plans for the next 12 months. Here’s what the top of the investment priority list looks like:
Beyond these 3 priorities eBusiness leaders have a long laundry list of other technology implementation projects they want to tackle, including mobile, customer insights and product content management. As they embark on these initiatives, they face the challenge of choosing between an assembled set of "best-of-breed" solutions from a variety of different vendors and making strategic bets with a few vendors to reduce integration complexity; lower total cost of ownership; and have fewer "throats to choke". There is no right or wrong answer to this conundrum, however the report takes a close look at the way eBusiness leaders are choosing to procure these solutions.