Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with him over 15 years of experience in marketing and eCommerce leadership having most recently been in the role of VP & GM for Alibris where he held P&L responsibility for the Alibris online marketplace. Prior to his role at Alibris, Adam has held senior eCommerce marketing and operations roles at Musician’s Friend, Target and Wet Seal and brings with him a great deal of experience of implementing eCommerce technologies at these retailers.

Adam and I are excited to be in a position to broaden Forrester’s coverage and research on commerce technology and services. Across verticals (retail, branded manufacturing, high-tech, distribution, telco, CPG, hospitality), we are seeing increased client demand for research and consulting on commerce technologies, strategy and associated implementation services. To ensure we are meeting the demands of our clients, we have an exciting research plan in the making that includes:

  • The role of order management solutions in omnichannel retail
  • Mobile POS and the changing in-store technology landscape
  • PCM / PIM solutions
  • Full service eCommerce solutions
  • B2C & B2B eCommerce solutions
  • The changing role of Commerce Service Providers
  • The future of omnichannel commerce technology
  • And much more….

Over the coming weeks and months Adam and I will communicate our joint research plan for the remainder of 2013 as well as specific coverage areas.

Please join me in Welcoming Adam to Forrester. I recommend you follow him on Twitter via @AdamKSilverman

Thanks,

Peter

Comments

Good things come to those who wait :-)

Peter, indeed a long search, but finally worth it - Adam, it's great to see people like you join analyst firms - we're excited by the research plan that Peter briefly outlined here as that matches with what we also see in the market - starting with order management across channels (well put top of the list - so fundamental and yet still a challenge in many organizations), to B2B & B2C commerce solutions (we see a lot of convergence between the two, at least in the digital world) and, as Peter said... much more.
Again, welcome to Forrester and we look forward to future conversations!