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Posted by Peter Sheldon on June 17, 2011
Mobile apps are undoubtedly cool, and executives at leading online retailers have been mandating a presence of their brand in the Apple and Android app stores, but eBusiness professionals must focus on building a cohesive mobile strategy that clearly identifies the case and role for apps within their organizations. Apps are great ways to engage with your customers, but will they deliver incremental revenue above and beyond what the mobile Web is already doing? In her recent mobile commerce forecast, Sucharita Mulpuru explains that mobile commerce is set to transform retail, despite only accounting for 2% of online web sales today. In my new report The State Of Mobile Commerce Apps, I peel back the covers on the hype and take a serious look at why, when, and how eBusiness professionals should approach their mobile app strategy. Some of the issues I explore include:
The evolution of mobile commerce apps is still in the Jurassic period. Today 6% of US online adults have already used an app for buying products on their smartphones, and encouragingly a further 20% say they are interested in doing so. As mobile and tablet touchpoints proliferate and smartphone ownership continues to rise, consumers are increasingly expecting to interact with your brand and shop using an app. I hope you will find The State Of Mobile Commerce Apps to be helpful.
Thanks, I look forward to your thoughts and comments, Peter